Privacy Policy

Last updated: 01-03-2026
Relevance verified: 14-03-2026

Transparency, Scope and Purpose of This Privacy Policy

This Privacy Policy explains how http://book-of-dead2.com collects, uses, stores and protects personal data when visitors access and interact with this website. The purpose of this document is to provide clear, structured and transparent information about what data may be processed and under what conditions.

This website operates as an informational demo resource relating to the slot game known as Book of Dead, originally developed by Play’n GO. The site does not provide real-money gambling services, does not process financial transactions, and does not operate as a licensed gambling provider. No deposits, withdrawals or wagering activities are conducted through this website.

Because this is a demo and informational platform, the scope of data processing is limited primarily to technical data, voluntary user submissions (such as comments), and essential website functionality mechanisms. We do not intentionally collect sensitive categories of personal data, nor do we engage in behavioural profiling for gambling or financial purposes.

This Privacy Policy is designed in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Where visitors access the website from outside the United Kingdom, similar principles of data minimisation, transparency and lawful processing are applied.

We process personal data only when there is a lawful basis to do so. These lawful bases may include:

Data minimisation remains a central principle. We collect only the information that is reasonably necessary for the functioning and protection of this website. We do not sell personal data, and we do not use collected information for unrelated commercial exploitation.

By using this website, you acknowledge that you have read and understood this Privacy Policy. Continued use of the site constitutes acceptance of the practices described herein.

Who We Are and How This Demo Website Operates

Our website address is: http://book-of-dead2.com.

This website is an independent informational platform dedicated to providing demo-related content and general information connected to the slot title commonly referred to as Book of Dead. It is important to clarify that this website is not operated by, affiliated with, endorsed by, or officially connected to Play’n GO or any gambling operator.

The website does not provide access to licensed gambling services. It does not register users for casino play, does not accept player deposits, and does not facilitate real-money wagering. Any references to the game are informational and descriptive in nature.

The site may allow limited interactive functionality, such as user comments or optional user accounts (where enabled). These features are provided solely to support community engagement and website functionality. They are not linked to financial accounts or gambling activity.

As the operator of this website, we act as the data controller for any personal data that may be collected directly through this site. This means we determine the purposes and means of processing such personal data within the limited scope of the website’s functionality.

If you have any questions regarding this Privacy Policy or the processing of your personal data, you may contact us at:

[email protected]

We do not operate through a separate registered corporate entity for the purposes of this informational website. Nevertheless, we apply structured data protection standards consistent with recognised regulatory frameworks.

Comments, User Submissions and Public Interaction Data

When visitors leave comments on the site, we collect the data shown in the comments form, as well as the visitor’s IP address and browser user agent string. This information is collected primarily for the purpose of spam detection, abuse prevention and maintaining the integrity of the website.

The comment form may request information such as:

The IP address and browser user agent string are automatically captured by the system at the time a comment is submitted. This data is used to assist with identifying automated spam submissions, malicious behaviour, or attempts to disrupt website functionality. The lawful basis for this processing is legitimate interest, specifically the protection and security of the website.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to determine whether you are using it. The Gravatar service privacy policy is available at: https://automattic.com/privacy/. After approval of your comment, your profile picture may become visible to the public in the context of your comment if you use Gravatar.

Please note that comments are publicly visible once approved. Any information voluntarily included within the body of a comment becomes publicly accessible. Users are therefore encouraged not to include sensitive personal information within comment content.

If you request a password reset (where user account functionality exists), your IP address may be included in the reset email. This measure is designed to enhance account security and to help detect unauthorised access attempts.

Visitor comments may also be checked through an automated spam detection service. This automated review does not involve profiling for gambling or financial purposes. It is limited strictly to filtering spam and protecting the website from malicious activity.

Where user registration is available, personal information provided within a user profile is stored within the website system. All registered users may view, edit or delete their personal information at any time (except they cannot change their username). Website administrators can also view and edit this information where necessary for operational purposes.

Comments and associated metadata may be retained indefinitely. This enables us to recognise and approve follow-up comments automatically instead of holding them in a moderation queue. The retention of comments serves both functional and moderation purposes and is based on legitimate interest.

Users retain the right to request deletion of their personal data, subject to any legal or security obligations that require continued retention.

Media Uploads, Image Metadata and Location Data

If users are permitted to upload images or other media files to this website, certain technical considerations apply. Media files may contain embedded metadata, including but not limited to Exchangeable Image File Format (EXIF) data. In some cases, this metadata may include location information (GPS coordinates), device details, timestamps and other technical identifiers.

If you upload images to the website, you should avoid uploading images that contain embedded location data (EXIF GPS). Visitors to the website may be able to download images displayed on the site and extract location data from those images. Once media is made publicly accessible, we cannot fully control how third parties may analyse or process embedded metadata.

We do not actively extract, analyse or monetise EXIF metadata contained within uploaded images. However, the presence of such data may create privacy implications for the user who uploaded the content. Responsibility for reviewing and removing embedded metadata prior to upload remains with the user.

Uploaded content may be publicly visible depending on the structure of the website. Any image, avatar or file attached to a public comment or user profile may be accessible to other visitors. Users should therefore exercise caution and avoid uploading files containing personal, confidential or sensitive information.

From a data protection perspective, uploaded media files are processed on the lawful basis of user consent and legitimate interest. By voluntarily uploading content, users consent to its storage and display within the functional context of the website. At the same time, we retain a legitimate interest in maintaining content integrity, preventing misuse and ensuring technical stability.

Media files are stored on hosting infrastructure secured through industry-standard safeguards. However, no internet-based transmission or storage system can be guaranteed to be completely secure. Users acknowledge that the act of uploading content to any public website carries inherent risk.

If you later wish to remove uploaded media, you may contact us at [email protected], and we will assess your request in accordance with applicable data protection principles.

Cookies, Technical Identifiers and Session Storage

This website uses cookies and similar browser technologies to ensure proper functionality, maintain session integrity and improve user experience. Cookies are small text files stored on your device when you visit a website. They allow the website to recognise your browser and store certain preferences or temporary identifiers.

Cookies used on this website fall into several categories:

Comment Cookies

If you leave a comment on our site, you may opt in to saving your name, email address and website in cookies. These cookies are provided for your convenience so that you do not have to fill in your details again when leaving another comment. These cookies will typically last for one year.

The purpose of these cookies is functional convenience. They do not track browsing behaviour outside this website and are not used for advertising purposes.

Login and Session Cookies

If you visit our login page, a temporary cookie may be set to determine whether your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in (where account functionality exists), several cookies may be created:

These cookies are essential for maintaining session continuity, authentication status and user interface preferences. Without them, account-based functionality would not operate properly.

Article Editing Cookies

If you edit or publish an article, an additional cookie may be stored in your browser. This cookie contains no personal data and simply indicates the post ID of the article you have edited. It expires after one day.

This cookie serves purely technical and administrative purposes.

Legal Basis for Cookie Usage

The lawful basis for essential cookies is legitimate interest, specifically the necessity of maintaining website functionality, preventing fraud and ensuring secure session management.

Where cookies are non-essential, users may manage or disable them through their browser settings. Most modern browsers allow users to:

Please note that disabling essential cookies may affect the functionality of the website, including login capabilities and comment persistence.

This website does not intentionally deploy advertising tracking networks, behavioural marketing cookies or cross-site profiling technologies for commercial targeting. Cookie usage is limited to operational and technical necessity.

Embedded Content and Third-Party Tracking Behaviour

Articles on this site may include embedded content such as videos, images, interactive modules or external articles. Embedded content from other websites behaves in the exact same way as if the visitor has visited the external website directly.

These third-party websites may:

For example, if a video is embedded from a video hosting platform, that platform may set its own cookies and collect technical data independently of this website.

We do not control the privacy practices of external websites. Each third-party provider operates under its own privacy policy and data processing standards. When you interact with embedded content, you may be subject to the terms and privacy policies of the external service provider.

We encourage users to review the privacy policies of any third-party websites accessed through embedded content.

From a legal standpoint, embedded content is provided on the basis of legitimate interest in enhancing informational value and user experience. However, once a user interacts with external content, data processing is governed by the third party’s own data controller framework.

Where possible, we limit embedded integrations to reputable service providers and minimise unnecessary external tracking mechanisms.

Limited Data Sharing and Necessary Disclosure

We do not sell, rent or commercially distribute personal data collected through this website. Any data sharing that occurs is limited, purpose-driven and strictly connected to operational necessity.

In certain circumstances, limited data may be disclosed to service providers who support the technical functioning of the website. These may include:

Such service providers act either as data processors operating under contractual obligations or as independent data controllers within the scope of their own services. Where processors are used, appropriate safeguards are applied to ensure that personal data is handled securely and only for defined purposes.

If you request a password reset (where applicable), your IP address may be included in the reset email. This measure exists for security verification purposes and to assist in identifying unauthorised account access attempts.

Visitor comments may be reviewed by automated spam detection systems. This may involve transmitting technical identifiers such as IP address and browser metadata to a spam filtering provider. This process is limited strictly to security and integrity protection. It does not involve behavioural profiling for gambling or financial analysis.

We may also disclose personal data where required by law, court order or lawful governmental request. In such cases, disclosure will be limited to the minimum necessary data required to comply with legal obligations.

Under no circumstances do we share personal data for advertising resale, behavioural monetisation or unrelated commercial exploitation.

Data Retention Periods and Storage Logic

We retain personal data only for as long as it is necessary to fulfil the purposes for which it was collected, including operational, legal and security considerations.

Comments

If you leave a comment, the comment and its associated metadata may be retained indefinitely. This retention allows us to recognise and automatically approve follow-up comments instead of holding them in a moderation queue. It also helps maintain discussion continuity and protect against abuse.

The indefinite retention of comments is based on legitimate interest in maintaining website integrity and historical discussion records. However, users may request deletion of their comments at any time, subject to verification and reasonable administrative processing.

Registered User Accounts

For users who register on the website (if registration is available), we store the personal information provided within their user profile. This may include:

All registered users can see, edit or delete their personal information at any time, except for their username. Website administrators can also access and edit this information where necessary for operational or security reasons.

If a user account becomes inactive for an extended period, we may review and delete such accounts in accordance with internal retention practices.

Technical Logs

Certain technical data, such as IP addresses and server logs, may be stored temporarily for security, monitoring and fraud prevention purposes. These logs are typically retained for a limited duration unless required for investigation of suspicious activity.

Legal and Administrative Retention

We may retain certain data where necessary to:

Once data is no longer required for legitimate purposes, it will be securely deleted or anonymised.

Your Rights Under UK Data Protection Law

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have specific rights concerning your personal data.

These rights include:

Right of Access

You may request confirmation as to whether we process your personal data and request a copy of the data we hold about you.

Right to Rectification

If the personal data we hold about you is inaccurate or incomplete, you have the right to request correction.

Right to Erasure

You may request that we erase your personal data. This right applies where there is no overriding legal obligation or legitimate interest requiring continued retention.

Right to Restrict Processing

You may request that we restrict processing of your data in certain circumstances, such as where you contest its accuracy or object to processing.

Right to Object

Where processing is based on legitimate interest, you may object to such processing. We will assess whether compelling legitimate grounds exist to continue processing.

Right to Data Portability

Where processing is based on consent or contract and carried out by automated means, you may request that your data be provided in a structured, commonly used format.

Right to Lodge a Complaint

If you believe that your data protection rights have been violated, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the United Kingdom.

To exercise any of your rights, you may contact us at:

[email protected]

We may require reasonable verification of identity before responding to certain requests in order to protect against unauthorised disclosure.

We aim to respond to all legitimate requests within one calendar month, in accordance with applicable law.

Security Safeguards and Data Protection Measures

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure or destruction.

Security measures may include:

Access to administrative areas of the website is restricted to authorised personnel only. Login credentials are protected through secure authentication mechanisms.

While we take reasonable steps to protect personal data, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure. Users acknowledge that any transmission of data online carries inherent risks.

In the event of a data breach that poses a risk to the rights and freedoms of individuals, we will act in accordance with applicable legal requirements, including notification where required.

We are committed to continuous improvement of our data protection practices and regularly review our security measures to ensure they remain appropriate to the scale and nature of the website.

Automated Processing and Spam Detection Systems

Certain technical processes on this website operate through automated systems. These systems are designed to protect the website from spam, malicious submissions and unauthorised activity.

Visitor comments may be checked through an automated spam detection service. This process may involve analysing technical identifiers such as IP address, browser user agent string and submission patterns. The purpose of this automated review is strictly limited to identifying spam or abusive content.

This automated processing does not involve:

Automated spam filtering operates solely as a security and content moderation mechanism. If a submission is flagged as spam, it may be held for moderation or automatically filtered. Users may contact us if they believe their submission has been incorrectly classified.

The lawful basis for this processing is legitimate interest in maintaining website security, preventing abuse and ensuring operational stability.

Age Restrictions and Protection of Minors

This website is intended for an adult audience. While it operates as an informational demo platform and does not provide real-money gambling services, the subject matter relates to a casino-themed slot game environment.

We do not knowingly collect personal data from individuals under the age of 18. If we become aware that personal data has been submitted by a minor without appropriate consent, we will take reasonable steps to remove such data promptly.

Parents or guardians who believe that a minor has provided personal data to this website may contact us at [email protected], and we will review the matter accordingly.

Because no financial accounts, payment processing or wagering functionality is provided on this website, exposure to risk is limited to general website interaction. Nevertheless, we maintain an 18+ contextual framework in line with responsible presentation of gaming-related content.

International Data Transfers and Safeguards

Depending on the technical infrastructure supporting this website, certain data may be processed or stored outside the United Kingdom.

This may occur where:

Where personal data is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place. These safeguards may include:

We aim to minimise unnecessary international data transfers and limit processing to jurisdictions with recognised data protection standards.

Users acknowledge that internet-based services may inherently involve cross-border data flows due to the distributed nature of modern hosting and security infrastructure.

FAQ About Privacy and Data Use

Do you collect financial information?
No. This website does not process deposits, payments or financial transactions. We do not collect banking details, card information or wagering data.

Is this an official Play’n GO website?
No. This is an independent informational demo website and is not affiliated with Play’n GO or any licensed gambling operator.

Do you sell personal data?
No. We do not sell, rent or commercially distribute personal data collected through this website.

Is my IP address stored permanently?
IP addresses may be logged temporarily for security and spam detection purposes. They are not used for profiling or advertising resale.

Are cookies mandatory?
Essential cookies are necessary for certain website functions, such as login sessions. You may disable non-essential cookies through your browser settings.

Can I request deletion of my comment?
Yes. You may contact us to request removal of your comment, subject to verification and applicable legal considerations.

How long are comments retained?
Comments and associated metadata may be retained indefinitely to preserve discussion continuity and moderation integrity.

Can minors use this website?
The website is intended for individuals aged 18 and over. We do not knowingly collect personal data from minors.

Does this site track gambling behaviour?
No. The website does not provide gambling services and does not track wagering activity.

How secure is my data?
We implement appropriate technical and organisational measures, including secure hosting and restricted administrative access. However, no system can guarantee absolute security.

Who should I contact regarding privacy concerns?
You may contact us at [email protected] for any privacy-related enquiries or data rights requests.

Final Commitment to Transparency and Responsible Data Handling

We are committed to maintaining transparency in how personal data is handled on http://book-of-dead2.com. As an informational demo website relating to a casino-themed slot title, our data processing activities remain limited in scope and focused primarily on operational functionality, security and user interaction.

We do not operate as a gambling provider, do not process financial transactions and do not engage in behavioural monetisation of personal data. Data collection is restricted to what is necessary for technical performance, comment functionality and website protection.

We apply principles of data minimisation, lawful processing and proportionality in accordance with UK data protection standards. Where personal data is processed, it is handled with appropriate safeguards and retained only for as long as reasonably necessary.

If you have questions about this Privacy Policy, wish to exercise your data protection rights or require clarification regarding any aspect of data processing, you may contact us at:

[email protected]

We may update this Privacy Policy from time to time to reflect operational changes, legal developments or security enhancements. Any updates will be published on this page with revised wording where appropriate.

Your continued use of this website signifies acceptance of this Privacy Policy and its terms.

Emeritus Professor of Clinical and Community Psychology, University of Birmingham (United Kingdom)
Jim Orford is a British clinical psychologist and one of the most influential scholars in the field of addiction studies, particularly known for his social and behavioural model of addiction and his contributions to gambling research and public health policy. His work challenges purely medicalised explanations of addiction and instead situates excessive behaviours — including gambling — within broader social, cultural and moral contexts.
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